Methodology

We have access to great resources to make your custom research project of the highest quality. 
T
hese include:

  • Experienced researchers with years of experience working with and supporting solution providers
  • Global call teams to offer in-country language support
  • On-line survey tools that offer easy administration and quick access to analytics
  • Years of data, trending major channel engagement issues, against which we can compare your results
  • Effective analysis approach, allowing you to clearly see the bottom line from the data and our interpretation of what you should do about it


For examples of this custom research, please contact us at info@chiefchannelofficer.com.


To get a full picture of the IT channel, you have to analyst trends from multiple perspectives.  With more than 10 years of experience doing custom research with both the IT vendor and solution provider communities, we understand how to analyze data from both groups and get to actionable strategies.  

We have also created many custom research projects with other leading services firms, including custom research for leading IT vendors.  These project include:


  • Partner loyalty or satisfaction studies
  • Partner profitability analysis
  • Channel program competitive benchmarks
  • Distribution engagement or satisfaction studies
  • Ease-of-doing business (EODB) audits
  • Solution provider (future) needs-assessment surveys

Custom Research 

We do both custom and broad-based channel research with and through

The Institute for Partner Education and Development.  This division of The Channel Company (previously UBM Media) conducts world-class research, leveraging their database of 170,00 solution providers.  For a full review of the research conducted by IPED on broad trends in the IT channels market, please go to http://www.iped.com/research/index.htm