I'm a fractional head of YouTube for companies whose customers already watch it. Strategy, packaging, cadence, and the team behind it, owned by one operator, without a full-time hire.
Also called: fractional YouTube strategist, channel growth consultant, part-time head of video.
In 1998, four years into my first company, I got on a call to buy coaching from a famous name in the business. He handed me off to another coach. I asked about his qualifications. He was offended I asked. His experience turned out to be a few retail jobs.
I've never forgotten it. You shouldn't hire anyone to run your channel who hasn't built one.
So here are mine. Every channel I run is public. Look before you call me.
Don't take the numbers on faith. Click any channel and check the view counts yourself.
Most company channels have a camera, an editor, and a calendar. What they don't have is one person accountable for whether any of it works.
Three videos in March, none in April, a "relaunch" in June. The algorithm treats that like a channel that quit.
Titles written by committee, thumbnails approved by legal. Nobody clicks a compliance document.
The agency ships deliverables. Nobody inside asks whether those deliverables brought in customers.
Views are reported. Leads, calls booked, and revenue from the channel are not. So the channel gets cut first.
Same job as a full-time head of YouTube. Fewer hours, no recruiting, no equity, and you can stop any month.
Who the channel is for, what it sells, and which topics bring buyers instead of browsers.
Titles and thumbnails decided before anyone hits record. This is where most of the growth lives.
A publishing rhythm your team can actually keep, with long-form and Shorts working together.
I direct your editors, hosts, and agency. Or help you hire the right ones if you don't have them.
Monthly reviews tied to business outcomes: leads, calls, sales. Not just views.
Collaborations, guest strategy, and sponsorship deals that grow reach without wrecking trust.
| Option | Full-time head of video | Agency | Fractional CCO |
|---|---|---|---|
| Who owns results | One person, inside | Usually nobody | One operator, accountable monthly |
| Time to start | Months of recruiting | Weeks of onboarding | Starts with a 2-week audit |
| Commitment | Salary, benefits, severance | Retainer plus scope fights | Month to month after the sprint |
| Has built channels from zero | Sometimes | For clients, not themselves | Yes, several, publicly |
A clear answer on where your channel stands and what to do next.
A defined project to build or rebuild the engine.
Your ongoing fractional Chief Channel Officer.
No vague "strategic support." Pick how involved you want me to be. The list below goes into the contract word for word.
For a team that can execute and needs a senior brain on it.
I run the channel's direction week to week.
The full seat. For companies treating YouTube as a sales channel.
Send a note, get a private link, then 30 minutes. You tell me the business goal. I tell you honestly whether YouTube is the right tool.
I take your channel apart and hand you a written plan. Keep it whether we continue or not.
The sprint: strategy, packaging system, cadence, and your team trained to run it.
I stay on as your fractional CCO, or I hand it to your team with the playbook.
I've founded more than 30 companies since 1994, starting with software. Today YouTube is my full-time business.
I run The Americano, The Passport, and Places To Go, all monetized, plus The Nomad Podcast and Bazillions. I built every one of them from zero, on camera, and people recognize me in airports because of it.
I'm not an agency and I don't pretend to be one. I'm the operator who sits next to your marketing lead and makes the channel accountable to the business.
Between 8 and 25, depending on the tier. Hours are capped, don't roll over, and I only take five retainer clients at a time. That cap is the point: you get real attention, not a slice of an agency.
No. I direct the people who do: your editors, hosts, and agency. If you don't have them yet, I'll help you hire them.
I used to have one. Too many people booked it to pitch me or pick my brain for free. Now I read every inquiry myself, and if it's a fit you get a private link to my calendar.
Bogotá, relocating to Spain. I work across US and European time zones, and I'm used to clients in both.
World Corporation, a Delaware company. You get a standard services agreement and US invoicing.
I'll tell you on the first call. If YouTube isn't the right tool for your business, you'll hear it from me before you spend anything.
I used to have a booking link. It filled up with pitches and free brain-picking. Now I read every note myself, and if it's a fit you get a private link to my calendar.